SUPR
SUPR is a premium protein brand that combines hydration with performance, currently offering a protein water and a range of flavours enriched with 24 grams of protein and 7g of BCAA. Designed to fuel your body with the right nutrients, SUPR promotes recovery, energy, and wellness, making it the ideal drink for those who want to stay active and refreshed. Our goal was to establish SUPR, as a market leader by creating an engaging, distinctive digital presence from its launch.
Strategic Approach
Our team focused on creating a clear and cohesive brand identity for SUPR, defined by 5 key pillars:
- •Power
- •Fuel
- •Fun
- •Light
- •Recovery
These pillars served as the foundation of all communication, ensuring that each piece of content resonated with the brand’s promise of performance, recovery, and wellness. To set the tone for the launch, we crafted a powerful tagline, “Feel SUPR, Be SUPR”, and built an engaging campaign around it: “Ignite Your Inner SUPR”.
Creative Highlights
Teaser Campaign: The launch started with a teaser campaign that generated excitement and curiosity. The first post achieved 40K organic views, setting the stage for a successful launch.
High-Impact Content Creation: We developed a variety of content formats to engage the audience.
Creative Animations and Videos: High-energy visuals with a clear brand voice helped position SUPR as modern, innovative, and dynamic.
Brand Pillars in Action: Content was designed to showcase how each of SUPR’s pillars—Power, Fuel, Fun, Light, and Recovery—played a vital role in a healthy, energetic lifestyle.
CGI Video for National Launch: A CGI video was created to announce the national availability of SUPR, expanding the brand’s reach beyond Delhi. This helped reinforce SUPR’s presence across India and created a buzz around its availability.
Impact and Results
The campaign successfully introduced SUPR to the market, building a strong presence and recognition in the protein water segment. Through consistent storytelling and visual content, SUPR’s presence expanded beyond Delhi, gaining traction across India.
