Chalet Corporate
Part of the esteemed K Raheja Corp group, Chalet Hotels Limited is a premier owner, developer, and operator of high-end hotels and mixed-use developments across India. With a diverse portfolio spanning metro cities like Mumbai, Bengaluru, and Hyderabad, and a serene resort in Khandala, Chalet Corp emphasizes sustainable growth and maximizing asset returns.
Strategic Approach
When Brand Talk took over Chalet Corp’s social media in April 2024, the grid was non-linear. We implemented a systematic, linear approach to create a cohesive and polished aesthetic. Premium-looking reels became a staple for the feed, paired with engaging employee-focused posts to humanize the brand and highlight its ethos.
Creative Highlights
The Diwali team reel emerged as a standout, garnering 841 views and reaching over 500 accounts organically. This performance reflects the success of relatable and celebratory storytelling.
Impact and Results
By focusing on cohesive storytelling, the social media presence now balances features of Chalet’s hotel portfolio with staff engagement and guest experiences, reflecting its identity as a leader in hospitality. The account grew from 1,428 to 1,624 followers, underscoring the impact of thoughtful strategy and creative execution.