Shangri LA X B&L
When the iconic Burger & Lobster London made its debut in India at Shangri-La Eros New Delhi, it was an event that demanded creative amplification. The goal was clear: to create maximum buzz and engagement around this limited-time pop-up. Brand Talk’s social media team took on the challenge with innovative strategy and content execution that brought the experience to life for audiences.
Strategic Approach
Our team developed a narrative-driven content strategy, showcasing every aspect of the pop-up – from its London roots to its signature offerings like prime-cut grill burgers and wild Atlantic lobsters. Each piece of content was designed to tell a story, building curiosity and excitement while ensuring the messaging stayed consistent and impactful.
Creative Highlights
High-Performing Animations: Creative animations, like the ASMR airplane voiceover animation, captured attention and delivered results, garnering 114K views – the best-performing post on the page.
Overall, animations drove viewer interaction with 1,525 likes and 833 reshares, showing clear engagement with the creative content.
Engagement-Driven Campaigns: The first piece of content announcing the pop-up received 12,000 organic views within 24 hours, highlighting the effectiveness of our strategy to build anticipation.
- A mix of content formats, including announcement posts, ingredient highlights, and “London meets Delhi” themes, ensured a steady flow of engaging content that resonated with audiences.
Impact and Results
Through thoughtful ideation, strategic storytelling, and impactful visuals, Brand Talk’s team transformed Shangri-La x Burger & Lobster into a digital success. The creative campaign captured attention, drove engagement, and built a strong narrative that ensured the pop-up made its mark as a premier dining experience in India.
