Four Points by Sheraton Navi Mumbai, Vashi
Four Points by Sheraton Navi Mumbai – a 5 star hotel in Navi Mumbai partnered with Brand Talk to revitalize their social media presence through strategic planning, creative direction, and monthly content execution. This effort aimed to establish a cohesive visual identity for the property while driving engagement and growth across social platforms.
Strategic Approach
- Strategic Ideation & Monthly Shoots:
- To ensure a steady flow of fresh, engaging content, we conceptualized, planned, and executed regular monthly shoots. This approach focused on visually capturing the property’s key aspects, including F&B offerings, stay packages, and unique activations.
- Creative Campaigns:
- We ideated monthly themes such as “Summer Zen” and “Monsoon Hideaway” to align content with seasonal trends and guest interests.
- Topical Engagement:
- Experiential content was tailored to important days, such as Pride Month staff reels and Father’s Day campaigns, emphasizing inclusivity and the human element of the property.
Results:
Key metrics from the first quarter illustrate the impact of our strategy:- Accounts Reached: From 2,637 to 170,000 (+1659%)
- Accounts Engaged: From 184 to 1,169 (+274%)
- Profile Visits: From 1,088 to 5,392 (+351%)
- Content Interactions: From 349 to 1,748 (+114%)
Impact and Results
Through our consistent efforts, we have transformed Four Points by Sheraton’s social media presence, creating a vibrant and engaging digital identity. Our approach not only highlighted the property’s offerings but also fostered audience connection, driving measurable growth in visibility and engagement.
