House of Vitti India
House of Vitti India, a homegrown footwear brand specializing in handcrafted juttis, mules, heels, and wedges, sought to re-establish its digital identity after a hiatus.
Strategic Approach
- Strategic Branding and Visual Identity:
- Redesigned the brand’s logo, crafted cohesive brand elements, and established a consistent visual identity with defined fonts, colors, and packaging designs.
- Developed branding materials such as visiting cards, butter paper, thank-you cards, and elegant packaging, ensuring every customer touchpoint resonated with the brand’s ethos.
- Creative Direction and Content Ideation:
- Conceptualized and executed product shoots for new drops (mules, heels, wedges), capturing both product details and lifestyle aesthetics.
- Enhanced creative storytelling using AI-designed posts and animations. Top-performing posts included an AI creative with 296,329 impressions and animations averaging 100K+ views.
- Campaigns and Narrative Building:
- Launched impactful campaigns like #ForeverMyFirstLady, #FestiveSolemates, and #SolelyYours to align with festive and wedding seasons. These campaigns brought a cohesive voice to the brand, driving higher engagement and visibility.
Impact and Results
Exceptional Social Media Growth:
- Achieved a 40% increase in followers within three months, with September alone adding 750 new followers—a record month for growth.
- Profile visits surged by 33.9%, driving greater discovery and engagement.
- Reached over 1 million accounts monthly consistently, showcasing the effectiveness of our campaigns.
- High-Performing Content:
- An AI-designed creative became the top-performing post, garnering 296,329 impressions and contributing to 137 new followers organically.
- Animation posts reached an average of 100K+ views each, establishing a strong visual identity.
- Product-specific posts, like the Evara Mules, generated 57 followers and over 100K reach, demonstrating the power of targeted storytelling.
- Boost in Conversions and Sales:
- Ad campaigns drove direct sales worth INR 50,000+ during stock clearance promotions.
- Creative ad sets featuring bestsellers and collections consistently converted, boosting online orders and driving traffic to the website.
- Consistent Engagement Success:
- Engagement rates improved significantly, with content interactions growing by 57.7% over three months.
- Campaigns like #ForeverMyFirstLady and #FestiveSolemates delivered high traction during peak seasons, blending storytelling with actionable results.
